Ever wanted an inspirational saying, company logo or the face of Donald Trump on a loaf of bread?
Ok, probably not, but if you do I have good news for you: Israel startup Talking Bread has created a machine to do just that.
The company’s bread “brander” burns an image on bread using the essentially the same technique with which livestock would be marked using a branding iron, only instead of branding cows, the machine stamps logos, pictures of Trump and Kim Jong Un and basically anything you could want on thousands of loaves of bread an hour.
I caught up with the company CEO Gilad Cohen at Seeds&Chips this week where he told me about his company’s products and the why he thinks stamping messages on baked goods is a white space (and bread) opportunity.
“I thought bread can be much more than food,” said Cohen. “If you eat the food and a minute later you forget what you ate, it doesn’t really matter. But now we can change the way you look at bread.”
In one sense, Talking Bread is similar to Ripple and Selffee in that much like these companies, the Israeli startup sees food as a messaging and marketing platform. However, unlike these products – both of which are for the lower-volume capacity of restaurants and events – Talking Bread is built for the factory floor. The company’s first product, the Bread Wizard 9000 (yes, that’s its (awesome) name), can stamp up to 18 thousand loaves per hour, while the just-introduced Bread Wizard 5000 is for smaller bread production facilities with a capacity of a few thousand loaves per hour.
You can check out my interview with Gilad Cohen below, and when you’re done with that, you can see the Bread Wizard 5000 here.