Meallogix, an enterprise resource planning software company focused on the meal prep market, announced today that it has closed a $1.25 million Seed round of funding.
Meallogix promises to take care of the more administrative tasks associated with running a meal prep or meal kit company. According to press materials emailed to The Spoon, Meallogix digitizes a company’s supply chain, handles nutrition label creation, shopping list creation, recipe costing, delivery options and more. The Meallogix dashboard also gives meal prep companies analytics around financials and menu performance.
Meal prep and meal kits have seen a bit of a resurgence during the pandemic. With restaurants shut down and more people eating at home, services that provide such pre-fab meals help consumers break out of their habitual eating ruts and discover something new. Even the beleaguered godfather of meal kit companies, Blue Apron, got a profitable boost thanks to shifting eating patterns during the pandemic. One also has to wonder if there is a burgeoning market in the home chef space, where home cooks could assemble prepped meals.
Meallogix is providing the picks-and-shovels to those types of meal prep companies, and allows them to focus more on the food by digitizing the day-to-day operations that go into prepping the kits. The company’s Seed raise shows that at least some investors think the meal prep and meal kit categories are robust enough to continue as the pandemic recedes.
The Meallogix platform costs $149 a month. The company says it will use the new funds to build out its platform, scale its operations, hire additional people and expand partnerships.