I worked for a video game startup for a while and one of the best perks was the “wall of snacks.” Packed with free cookies, gummies, chips and more, it helped me pack on more than a few extra pounds by the time I left.
SnackNation is a startup that wants to satisfy snack cravings with food that’s better for you than gummies and chips, and the company just announced yesterday that it has raised a $12 million Series B round to help expand that mission (hat tip to Nosh). This latest round was led by 3L Capital and brings the total amount raised by SnackNation to $22.5 million.
SnackNation is a snack delivery service that “exists to inspire more conscious food decisions.” The company heavily curates its offerings, and according to Nosh, they only offer products that pass “an ingredient review and tasting panel.”
SnackNation has been focused on office snack delivery, and counts Microsoft and MailChimp among its customers. According to the SnackNation website, prices for offices start at $299 a month for 140 – 160 single-serving snacks (consumer boxes start at $9.99). SnackNation says the new money will be used to open up new distribution channels into hospitality and transportation, as well as to scale its direct-to-consumer business.
There’s no shortage of snack box subscription services out there, all of whom are looking to foist their treats on us, no matter the time of day. ZeroCater just raised $12 million to help fund its office snack endeavors. Byte Foods (one of our #FoodTech25 companies) built a more modern vending machine for fresh office snacks. As noted, SnackNation is moving into hospitality and transportation, and Cargo raised $5.5 million so Uber and Lyft drivers can sell you snacks while you ride.
With all this money and activity, it looks like the “wall of snacks” will be breaking free of the office and following me around everywhere. Good thing I work from home.