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Daily news and analysis about the food tech revolution

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Instacart, Crisp, Rohlik, Flink. Online Grocery Gets Funding in the U.S. and Europe

Apparently investors have been shopping for online grocery startups, as there was a spate of funding news in the sector across North America and Europe over the last 12 hours.

Grocery delivery service Instacart raised another $265 million from existing investors including Andreessen Horowitz, Sequoia Capital, D1 Capital Partners, Fidelity Management & Research Company LLC, and T. Rowe Price Associates, Inc. This brings the total amount raised by Instacart to roughly $2.6 billion and values the company at $39 billion.

Over in the Czech Republic, online grocer Rohlik raised €190 million (~$230 million USD) in a round led by Partech with participation from Index Ventures, the EBRD, Quadrille Capital, J&T Bank, R2G, and Enern. According to TechCrunch, Rohlik offers items that it buys itself wholesale, as well as offering goods in concert with existing retailers. The company will use the funds to expand across its existing service areas (the Czech Republic, Hungary and Austria) and into new markets (Germany, Poland, Romania).

In the Netherlands, Dutch grocer Crisp announced that it has raised a €30 million (~$36 million USD) Series B round of funding led by Target Global with participation from Keen Venture Partners and others. EU-Startups reports that Crisp offers fresh seasonal ingredients sourced locally and delivered in one hour across the Netherlands. This brings the total amount raised by Crisp to €46 million (~$55 million USD) since 2018.

And finally, German delivery-only grocer Flink announced that it has raised $52 million in seed funding. TechCrunch writes that Target Global led this funding as well, along with participation from Northzone Cherry Ventures and TriplePoint Capital. This brings the total amount raised by Flink to $64 million, as the company is expanding beyond Germany and into France and the Netherlands.

Investment in the online grocery space has been frothy since the start of the year. In the U.K., Weezy raised $20 million. Here in the U.S., Good Eggs raised $100 million and Imperfect Foods raised $110 million. But all these deals pale next to Chinese grocery app Xingsheng Youxuan, which raised $2 billion.

Why so much money? Partly it’s because the pandemic and limited trips outside our homes pushed people into record amounts of online grocery shopping last year. But as we’re a year into this pandemic, new habits around online grocery have formed. In the month of January, U.S. consumers spent $9.3 billion on grocery e-commerce, and online sales of food and beverages is projected to hit $143 billion by 2025. In other words, the market for online grocery markets is looking pretty super right now.

Instacart and Walgreens Launching Same Day Delivery Nationwide

Drug store chain Walgreens announced today that it is partnering with Instacart to roll out same-day delivery service across the U.S.

According to the announcement, tens of thousands of Walgreen’s items are now available for delivery via Instacart across Illinois, with the program set to expand nationwide to roughly 8,000 stores over the coming weeks. Instacart will deliver groceries, over-the-counter medications, health and wellness products, household essentials, convenience products and more in as little as one hour.

After the partnership launch in Illinois, Instacart delivery will expand to markets such as Southeast Florida, Dallas, Atlanta, Washington D.C., New York City and more. The delivery partnership will be across all 50 states throughout the spring.

This isn’t the first delivery partnership for Walgreens. Last year the drug store company partnered with DoorDash for delivery in select U.S. cities and expanded its partnership with Postmates nationwide. Both of those announcements came during or shortly after the first major wave of the COVID-19 pandemic here in the U.S. Around that time, with people in various states of lockdown and social distance across the country, grocery e-commerce skyrocketed.

Buying food online has remained sticky with consumers in the U.S. throughout the different waves of the pandemic. The most recent market survey from Brick Meets Click showed that in January 2021, 70 million U.S. households placed an average of 2.8 grocery orders online for pickup, delivery and ship-to-home orders.

Consumers have now spent just about a year under the thumb of the pandemic and new habits have definitely formed around how we get our food and other goods. Delivery is no longer a nice to have, it’s table stakes for any household good-related retailer.

Instacart Expands Curbside Pickup Options for Retailers

Grocery fulfillment service, Instacart, announced this week it is expanding curbside pickup options for its retail partners.

Instacart currently provides curbside pickup services for more than 60 retailers, including ALDI, Food Lion, Publix, and starting this week, three Costcos in New Mexico. Instacart’s curbside pickup is available in more than 3,300 stores across 30 states today.

In its announcement, Instacart outlined the new order fulfillment and curbside pickup options for its retailers:

  • Partner Pick – Retailers use their own employees to pack and fulfill orders that come in through customized Instacart Pickup software
  • Instacart In-Store Shopper Pick – Instacart in-store Shoppers will pick and pack grocery orders for pickup
  • Full-Service – A new pilot program at select retailers where full-service Instacart Shoppers will be able to choose orders to pick, pack and stage for pickup or delivery

Last year, the pandemic pushed record number of shoppers into online grocery shopping, accelerating the need for more delivery and curbside pickup options. Even after the pandemic recedes, online grocery shopping is expected to grow and take up 21.5 percent of total grocery sales by 2025.

Curbside pickup is an attractive option for both retailers and shoppers. For retailers, it only requires setting up designated pickup areas in their parking lot and letting customers come to them. And for shoppers, the pickup option can be more convenient, fitting into their regular errand schedule and not requiring them to stay at home to wait for a delivery driver.

As such, retailers are implementing a number of different ways to get customers their pickup orders more efficiently. Albertsons, for instance, has made a number of moves including the use of robots to automate online order fulfillment at some stores, as well as trialing an automated pickup kiosk and temperature controlled pickup lockers.

With Instacart’s news this week, retailers who can’t afford fancy robotics to fulfill orders will be able to use their own employees to pick and pack, or leverage Instacart’s scalable gig workforce to do so.

It wasn’t all good news from Instacart, however. With some retailers using their own workforce for packing orders, Instacart also announced it would be laying off 2,000 employees, including it’s only unionized labor group.

Instacart and ALDI Expand Online EBT Grocery Purchases to 23 More States

Grocery delivery service Instacart announced today that it is expanding its partnership with supermarket chain ALDI to make online grocery shopping and delivery available to EBT SNAP participants across 23 more states and Washington D.C.

Starting today, those on the Supplemental Nutrition Assistance Program (SNAP) can use their Electronic Benefits Transfer (EBT) card to pay for groceries and get delivery from roughly 1,000 more ALDI stores from these new service areas:

Alabama, Arizona, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Rhode Island, South Carolina, Vermont, Washington, D.C., West Virginia and Wisconsin.

Instacart kicked off this program with ALDI back at the end of October when it launched a pilot program at more than 60 stores in Georgia. Earlier this month, the program expanded to more than 570 stores in California, Illinois, Florida, Pennsylvania and Texas.

We explained how the program works back when the Instacart/ALDI SNAP program kicked off, writing:

SNAP participants will be able to shop from ALDI through Instacart’s website or mobile app. When creating a profile, they can enter their EBT card information and a payment method, which will cover the cost of SNAP-approved food items. Taxes, tips and fees cannot be paid for with the EBT, so a second form of payment will also be needed. Once all that is set up, SNAP participants can shop for items and schedule their grocery delivery.

While giving SNAP participants the ability to participate in digital grocery shopping is an important step towards bringing more equity to our food system, Instacart’s program isn’t without its shortcomings. We lamented at the time of the pilot launch how a second form of payment was required for taxes, fees and tips. There are legal reasons for this, but it seemed like forcing families in need pay for delivery fees and tips could be a barrier to adoption. Or, in the case of tips, would Instacart’s gig “Shoppers” avoid jobs that don’t tip as well?

Instacart addressed some of these issues with today’s expansion. Per the press announcement:

New with this expansion and to help subsidize costs for EBT SNAP beneficiaries, during a 90 day period starting December 16, 2020, Instacart will waive delivery fees on up to the first three EBT SNAP orders for each customer with a valid EBT card associated with their Instacart account. ALDI pickup via Instacart costs $1.99 for orders over $35.

I mean, I know Instacart is a business and not a charity, and this is better than nothing. But for a company that raised $2.4 billion in venture money, and it being the holidays and all, it seems like it could have been a little more generous. Especially with the hunger and food insecurity surging across the U.S. right now.

Prop 22’s Success Has Unsettling Implications for Third-Party Delivery’s Power

One certainty we woke up to yesterday is that California had passed Prop. 22, the controversial ballot measure aimed at keeping California gig workers independent contractors.

The success of the measure means that app-based companies like Uber, Lyft, DoorDash, and Instacart will be exempt from California’s AB 5 law, which requires businesses to classify gig workers as employees. And while tech companies’ Prop 22 victory is limited to California, it could have wide-reaching effects on how companies do business in other states and how they treat their workers.

Quick recap: Prop 22 was created in the wake of California’s Assembly Bill 5, which went into effect on Jan. 1 of this year. Under AB 5, employers must classify independent contractors as employees based on certain criteria, putting those companies on the hook to pay minimum wage, paid sick leave, health insurance, and other benefits. While AB 5 included some exemptions, Uber, Lyft, DoorDash, and other app-based businesses were not among them.

Hence the fight. In the lead-up to Election Day, proponents of Prop. 22 — which was basically bankrolled by the aforementioned tech companies — argued that having to classify drivers as employees would reduce jobs, limit drivers’ ability to work for multiple companies and ultimately raise costs for consumers. Uber and other app-based businesses spent roughly $200 million on the ballot-measure, making it the most expensive in California history.

By contrast, Prop. 22 opponents spent less than $20 million. They have argued that Prop. 22 exploits workers and undermines job stability.

Had Prop. 22 been voted down, companies like Uber, DoorDash, Instacart, and others would have had to shift their business models, which have been essentially built on the backs of gig workers, or make good on their threats to leave certain states. Instead, Prop 22 passed, and now there’s concern of a ripple effect on laws in other states and on labor standards in general for delivery jobs. Contract workers save companies money, since employers aren’t having to shell out for benefits, so it’s an obviously attractive option for companies. But as EaterSF pointed out yesterday, there is concern that Prop 22 could “usher in a whole new era of businesses taking their labor disputes to voters, instead of resolving them with local or state agencies.”

In California, other industries may also see the successful passing of Prop. 22 as motivation to push for their own exemptions from AB 5. That would mean fewer protections for workers across more industries, and lower standards for labor and worker protections in general.

Speaking of those worker protections: As a concession, Prop 22 will grant some benefits, including a minimum earnings guarantee when a driver is engaged in a delivery or ride (not while they are waiting for a gig). However, Prop. 22 offers no protections to workers in terms of sick leave, unemployment, workers comp or the ability to unionize. 

This lack of protections was a major grief back in March, when the COVID-19 pandemic came Stateside. As one gig worker said at the time, “staying home won’t pay the bills,” even if making deliveries meant potentially spreading the virus or working while sick. That’s no less a catch-22 for gig workers now, with COVID-19 cases breaking record highs as we speak and many expecting the situation to worsen as we get closer to winter. 

Early in the pandemic, DoorDash, Grubhub, and Postmates set up financial assistance funds for workers diagnosed or quarantined because of COVID-19. However, those were short-term measures, and there is no guarantee these companies will offer a similar option if the situation around the pandemic worsens.

Looking ahead, does Prop. 22’s success this week embolden these third-party delivery services to continue their dominance over the future of food delivery? Will the deep pockets of Uber, DoorDash and others get to set the terms for what the delivery market becomes? After all, these companies haven’t exactly been beacons of trustworthy behavior. Do their policies get to become the long-term norm simply because they have more money to fight with?

Consider the commission fees restaurants must pay delivery services in order to use their platforms. These fees can reach as high as 30 percent per transaction and have been an ongoing source of grief since before the pandemic, eating into restaurants’ practically nonexistent margins. Right now, multiple cities across the U.S. have imposed mandatory caps on these fees for the duration of the pandemic. But those emergency measures won’t stay in place forever. And even were fee caps signed into law, it’s not unreasonable to assume delivery services would eventually fight them, via another ballot measure or some other means.

There are many other controversies involving third-party delivery, among them: listing restaurants on delivery platforms without their consent, worker tipping policies, bogus fees, and menu pricing. 

Above all else, Prop. 22’s success shows us that Uber, DoorDash, and the rest of them are willing to spend hundreds of millions of dollars to keep their existing business model — and therefore chances of profitability — intact. That Prop. 22 passed also shows that figuratively kicking and screaming, if accompanied by millions, can get you your own way. Given the untrustworthy history of these tech companies, that point doesn’t bode other areas of delivery that regulators and restaurant industry advocates are working to change.

   

SNAP Participants Can Now Use Benefits to Pay for Grocery Delivery with Instacart

Instacart announced today that it has partnered with grocery retailer ALDI to allow those on Supplemental Nutrition Assistance Program (SNAP) to use their Electronic Benefits Transfer card to pay for and get groceries delivered.

The pilot program is launching first in Georgia where, according to Instacart’s announcement, 12.5 percent of the population is impacted by food insecurity, disproportionately affecting communities of color. The program will begin with 60 ALDI stores in Georgia before a planned expansion to more than 570 stores across Illinois, California, Florida, Pennsylvania in the coming months.

SNAP participants will be able to shop from ALDI through Instacart’s website or mobile app. When creating a profile, they can enter their EBT card information and a payment method, which will cover the cost of SNAP-approved food items. Taxes, tips and fees cannot be paid for with the EBT, so a second form of payment will also be needed. Once all that is set up, SNAP participants can shop for items and schedule their grocery delivery.

Online grocery shopping took off during the pandemic, as people were concerned about venturing into public places like grocery stores. Those fears have subsided somewhat, but grocery e-commerce is still projected to hit $250 billion in sales by 2025.

Instacart’s partnership with ALDI is the latest effort to bring more equity to the online grocery world. Low income communities are often food desserts that lack access to fresh food. The ability to shop online and have groceries delivered is one way to help those impacted by food insecurity eat more healthily. For the past couple of years, the startup All_EBT has been using Facebook Messenger and virtual Visa cards to allow SNAP participants to shop online. And both Amazon and Walmart have expanded their EBT online grocery shopping to more states.

The only downside to Instacart’s program is that it still requires SNAP participants to pay for taxes, fees and tips. Those three items alone can add up and that seems like it might be a barrier to get more people to use the program. While the EBT card couldn’t be used to cover these costs, it’s a little disappointing that Instacart, which has raised $2.4 billion, isn’t doing more to supplement them for the end user. It seems like Instart’s gig workers who do the actual packing and delivery, might skip jobs that don’t offer a healthy tip, especially since the pandemic has yet to subside in this country.

Instacart Raises Another $200M as Online Grocery Shopping Trends Upwards

Online grocery shopping service Instacart announced today that it has raised another $200 million as part of a new financing round led by existing investors Valiant Peregrine Fund and D1 Capital Partners. This brings the total amount raised by Instacart to roughly $2.3 billion, and the company says its valuation now sits at $17.7 billion.

This new funding comes just months after Instacart raised $225 million back in June . But it also arrives at a time when COVID-19 has accelerated and normalized online grocery shopping. While grocery e-commerce has leveled off from its record highs earlier this summer, online grocery sales are expected to hit $250 billion by 2025.

Throughout the pandemic, Instacart has made numerous moves to keep up with demand for grocery e-commerce, including scaling its gig Shopper ranks (the people who do the actual picking and delivery) to 750,000 (not without some controversy, it should be noted).

But Instacart hasn’t just spent the past six months raising money and scaling its workforce. The company has partnered with Walmart to provide grocery delivery, expanded into the convenience category through a deal with 7-Eleven, and filed an intellectual property lawsuit against Uber’s Cornershop.

In a corporate blog post today announcing the funding, Instacart wrote:

We expect to deploy the new capital in a number of ways, including: product development focused on introducing new features and tools to enhance the customer experience, continued investment in Instacart Enterprise to support retailers’ end-to-end ecommerce needs, and further investment in Instacart Ads to help connect Consumer Packaged Goods (CPG) brands of all sizes to customers shopping online from their favorite local retailers.

As noted, online grocery is on track to do big business over the next five years. However, even with its massive warchest, Instacart’s success isn’t guaranteed as there are a number of players both entrenched in and entering the grocery delivery space. Amazon is expanding its real world grocery store presence, Kroger is busy building out big automated delivery centers across the country, and both Uber and DoorDash are getting into grocery delivery.

This is all good news for consumers. As these big well-funded names duke it out, they will all be improving their infrastructure and systems to make delivery easier, faster and better.

Instacart Enters Convenience Category, Now Delivers from 7-Eleven

Good news for those craving a Slurpee, but don’t want to leave their homes: Instacart announced today that it is now offering same-day delivery from national convenience store chain 7-Eleven.

The service is available from more than 750 7-Eleven stores in Texas, Florida, Maryland, Virginia and Washington D.C., with a national rollout to more than 7,000 stores to follow. Instacart will offer delivery of thousands of convenience store items including grocery, alcohol, over-the-counter meds and presumably a hot dog that’s been on hot rollers.

Customers in the current service area can start shopping from 7-Eleven today by visiting www.instacart.com/711 or using the Instacart mobile app. Just as with its grocery service, an Instacart Shopper will go to the store, pick out the order and deliver it. Deliveries can also be scheduled.

The COVID-19 pandemic has seen a surge of interest in Instacart’s delivery service. The company said that since March it has expanded with more than 130 retailers to add roughly 6,500 new stores to the Instacart platform.

This partnership with 7-Eleven is Instacart’s first foray into the convenience category, and in a way foreshadows the looming battles ahead as third party delivery services expand. DoorDash, another third-party delivery service, has made multiple moves into the convenience category throughout the year, including partnerships with Circle K, WaWa and… 7-Eleven. All of these efforts recently culminated with DoorDash opening up its own ghost convenience store chain in select cities.

If Instacart and DoorDash duking it out to bring you a Big Gulp doesn’t blur the lines enough for you, there’s the fact that DoorDash is now getting into grocery delivery. Uber Eats, another third-party delivery player is also starting to offer grocery delivery.

It’s understandable that we’re headed for a big delivery battle royale across multiple store categories. Restaurants, which were the bread and butter for services like DoorDash and Uber Eats, have been decimated by the pandemic. As a result, those services are on the hunt for new revenue opportunities, and with record amounts of e-commerce, grocery is a big juicy target.

While Instacart if firmly entrenched in the grocery space (Walmart recently added the company as a delivery partner), adding convenience stores can help broaden its defensive moat. Instacart doesn’t want to see DoorDash creep into more categories and have people get used to the idea of ordering more and different types of food delivery from them.

As these delivery services look to stake out more territory in their search for customers and revenue, we can expect to see similar category expansion announcements from all the delivery players in the coming months.

Food Tech News: The Great Vending Machine Bug-Out, Food Tech Lawsuits Galore

We may be all-in on next-gen vending machines here at The Spoon, but does that mindset apply to those currently dispensing edible tarantula in a can? Read on to decide for yourself. Also, it’s another week another lawsuit for third-party food delivery services, this time in the booming online grocery sector.

Edible Insets Arrive in Japan’s Vending Machines

Japan, a country famous for its vending machine culture, has upped the ante recently by selling bugs out of these machines. Kotaku reports that, though still not terribly common, an increasing number of vending machines around the country now sell edible insects, from crickets to grasshoppers to (for the really adventurous soul) scorpion and tarantula. 

Now DoorDash Isn’t Getting Sued for Price-Gouging

DoorDash was dropped from a recent lawsuit that alleges third-party food delivery services used the pandemic as an excuse to price-gouge homebound New Yorkers. Grubhub, Uber Eats, and Postmates are all named in the suit, too. The voluntary dismissal noted that consumers leading the suit “reserved the right to refile against DoorDash.”

Instacart Facing Lawsuit Over Service Fees

Grocery service Instacart faces a lawsuit alleging the company charged millions in “deceptive service fees” to customers and also failed to pay hundreds of thousands in sales tax. D.C. Customers were “tricked” into “believing they were tipping grocery delivery workers when, in fact, the company was charging them extra fees and pocketing the money,” said DC Attorney General Karl A. Racine, who filed the suit. Previously, Racine sued DoorDash over its former tipping policy for drivers. 

Walmart Brings on Instacart for Same Day Grocery Delivery

Walmart has teamed up with Instacart to provide same day grocery delivery in four markets across California and Oklahoma, reports CNBC.

Instacart users in Los Angeles, San Francisco, San Diego and Tulsa will be able to order groceries, alcohol and more from Walmart stores for delivery in as little time as one hour.

The move is of note because this is the first time that Walmart has enlisted the help of Instacart for its main stores in the U.S. (Instacart delivers for Walmart Canada as well as Walmart-owned Sam’s Club). As Grocery Dive points out, the agreement comes just a week after Walmart reportedly delayed the launch of its Amazon Prime-like service, Walmart+, which will include same-day grocery delivery.

The timing for such a partnership is certainly right. The COVID-19 pandemic has spurred record amounts of online grocery shopping, which entails either curbside pickup or delivery. As it was deluged with demand, Instacart raised another $225 million in June and ratcheted its number of gig Shoppers (who do the picking and delivery) to 750,000 to keep up.

What’s somewhat curious about this deal is why Walmart is choosing to do it. Obviously the big reason to help fend off Amazon, which saw its grocery sales triple year-over-year, from gobbling up marketshare as it starts rolling out its own real-world grocery stores. Plus every player in the grocery retail space has bulked up its delivery options. But unlike Instacart’s other grocery store partners, Walmart is a logistics machine. I’m not sure why it would want to hand over the customer relationship to a third-party.

Perhaps this is indeed more of a stopgap to help retain and gain customers while Walmart ramps up its own delivery mechanisms. Or perhaps Walmart is finding more customers use its curbside pickup offering (a service it was pushing hard at the beginning of the year).

Regardless, the pandemic has forced all kinds of acceleration and adaptation in the grocery space, and this deal from Walmart and Instacart is just one more story that will keep going throughout the year.

Instacart Files Lawsuit Against Uber’s Cornershop Over Grocery Listings

Today Instacart sued Cornershop, which Uber bought a majority stake in last year, alleging that Cornershop stole product images and other intellectual property.

The Information was first to report on the lawsuit, with reporter Amir Efrati tweeting out the following:

According to Bloomberg:

Instacart claimed Cornershop stole copyrighted images and modified the file names in order to conceal the alleged theft. Instacart also said Cornershop posted job listings for software engineers with “advanced scraping” and other skills indicating that taking and reusing content is part of a company-mandated effort, according to the complaint.

Instacart’s lawsuit comes on the heels of Uber announcing earlier this month that it was expanding grocery delivery into the U.S. through its Cornershop unit.

Grocery e-commerce has seen record sales over the past few months in the U.S., spurred on by the COVID-19 pandemic and subsequent lockdowns. With the coronavirus negatively impacting Uber’s ridesharing business, the company’s ability to diversify its revenues has become more important. Uber also this month announced that it was acquiring rival third-party delivery service, Postmates.

We’ll be following this story as it progresses, but its clear that Instacart, which has raised more than $2 billion in funding, will actively protect its grocery delivery turf. With the lockdowns, Instacart became an essential service for people needing food, and the company bolstered its gig-working delivery worker ranks to 750,000 to meet up with demand.

How big a threat Uber can be with its later and currently limited arrival into grocery delivery reamains to be seen, but the company does have a huge installed base and Instacart looks like it is taking no chances.

Instacart Raises $225M Amid Surge in Grocery E-Commerce

Grocery delivery service Instacart announced today that it has raised a $225 million as part of a new funding round. DST Global and General Catalyst led the round with participation from existing investor D1 Capital Partners. This brings the total amount of funding raised by the company to $2.1 billion (with a b), and the company says it’s new funding brings its valuation to $13.7 billion.

Instacart’s new funding comes during a time of record-setting online grocery shopping spurred on by the COVID-19 pandemic and subsequent sheltering in place orders.

Instacart has had to make all sorts of sudden changes to its business on the fly as it tries to scale and keep up with demand for its delivery service. The company is bolstering the ranks of its gig shoppers to 750,000 and added new features like order ahead to try and ease congestion.

But it hasn’t all be smooth sailing. Instacart has been criticized over the treatment of its gig workers both during this pandemic and before. Instacart Shoppers have actually gone on strike multiple times to protest their working condition. As TechCrunch reports, the company has also spent $10 million to try and keep its Shoppers classified as contractors rather than as employees, which would cost the company more. TechCrunch also points out criticism Instacart has received over its public response to social injustice and the Black Lives Matter movement, which spoke in vague terms about supporting internal teams.

The larger, more existential question for Instacart right now is how much of this surge in online grocery shopping is permanent? The U.S. is just now starting to emerge from quarantine and there is some indication that people still prefer to shop for their groceries in person at the store. As a consequence, will Instacart be able to live up to its valuation hype once this pandemic recedes? There are now 225 million new reasons to find out.