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You May Not Need the Brut Super Juicer, but Watching it Crush Fruit is Fun

by Chris Albrecht
November 3, 2020November 3, 2020Filed under:
  • Foodtech
  • News
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You know those hydraulic press videos on YouTube that are super popular? The ones where an industrial press basically smashes various items like soda cans, basketballs and red hot steel? Now imagine one of those presses in your kitchen crushing fruits and veggies, and you have the Brut Super Juicer.

Now in the middle of a Kickstarter campaign, the Brut Super Juicer lets you create cold-pressed (literally) juices on your kitchen counter. According to the campaign page, the Brut exerts “1,798 lbs. of force (equal to 8,000 newton force),” easily squeezing oranges, apples, pomegranates and even avocados.

The campaign doesn’t have many details about the device (a red flag for potential backers), but does talk about its “Proprietary Container” (their quotes), which is a key part of how the machine works. The campaign wording is a little confusing, but basically the “Proprietary Container” has a strainer and a screener that prevents a fruit’s skin and other non-juicey bits (like an avocado pit) from getting into your finished juice. The campaign also says the “Proprietary Container” is compostable.

Video Via Kickstarter

I’m not sure if you need one, or that I would back it, but I am sure that I enjoy watching a bunch of blueberries get pulverized into juice or an peach being crushed into paste. The campaign has ten videos up of the Brut and I couldn’t stop myself and watched them all.

If, after watching the parade of fruit pummeling, you want to cast your lot and back this project, the Brut will set you back $180 and promises to ship in July of 2021.

Given how many crowdfunded hardware horror stories we’ve covered over the years though, be careful that you don’t get any high expectations crushed if the machine doesn’t actually materialize.


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