About Drop
Drop is the leading smart kitchen platform specializing in recipe and kitchen appliance technology to connect the whole cooking journey. Over 100 different appliance models from brands like Bosch, Electrolux, GE Appliances, Instant Brands, Panasonic, Kenwood, LG Electronics and Thermomix can now be controlled from the Drop Kitchen OS platform and the Drop Recipes app at the center of it all.
A love for great food is at our core. We believe that cooking and eating well feeds the soul and our mission is to spread the love of home cooking by making it effortless and rewarding. We do this by creating a magical user experience that yields perfect results.
Founded in 2012, Drop currently operates from offices in San Francisco, California; Dublin, Ireland; and Zaragoza, Spain.
About the role
Over the past eight years, we’ve built an incredible foundation for growth through the delightful product experiences we’ve developed, the robust platform infrastructure we’ve invested in, and our strong partnerships with leading brands.
Following a Series A fundraising round last year, we are now looking for an experienced, growth-focused product leader, to grow our user base by orders of magnitude by pioneering a best in class experience for our users and for our partners.
You will own the core UX of our platform, and lead our user growth strategy, focused on activation, engagement and recipe merchandising. You will also collaborate closely with our VP of Global Sales, to ensure that we are delivering an excellent experience for our partners (the largest appliance brands in the world). You will own the product roadmap, aligning our priorities with business strategy. A key deliverable of this role will be building a premium experience and executing a scalable subscription/monetisation model.
You will have a thorough understanding of the Product Delivery Life Cycle, and can dive into the details on product, product marketing and merchandising, as a player/coach. Using your deep knowledge of product marketing, network effects, and leveraging platforms, you will identify and capitalize on activation, engagement, and resurrection opportunities for our app.
Sitting on our leadership team, you will lead our product, growth, and design teams.To help you to realize your vision, you will also have the cross-functional support of a high-performing and data-informed team of data scientists and engineers.
You will inspire a culture of growth across the company, one that encourages experimentation and curiosity as well as a constant desire to improve in any and every area we can. You have built high-performing and cohesive teams, and know how to mentor and coach product and growth professionals — including managers — to fulfil their potential.
In your 10+ year career, you have repeatedly driven successful user growth strategies through a customer-centric, data-driven approach, focusing on activation, engagement and resurrection in mobile (augmented by the web), so you have plenty of success stories and cautionary tales to share.
This is a leadership position that reports directly to the CEO, and in that capacity the ideal candidate will be comfortable working on a strategic, executive level one minute and on a hands-on project level the next.
Responsibilities
- Own the product roadmap
- Leverage the product and the platform to scale, utilizing activation, retention, engagement, and resurrection strategies to ensure that Drop is where people go out of habit when they want to cook.
- Define, communicate and execute the growth strategy, using quantitative and qualitative insights, to increase platform users by orders of magnitude.
- Build and mentor a brilliant team and foster a healthy and collaborative culture that embodies Drop’s values.
- Define and analyze key metrics for product features and initiatives which contribute to the company’s long term vision, whilst delivering value for our users today.
- Cultivate a data-informed mindset and culture of experimentation and continuous improvement with the help of growth and experimentation frameworks.
- Drive the expansion of growth tooling to allow us to scale and cater to the needs of millions of home cooks.
- Ensure that we have the data capabilities needed to make decisions.
Required skills
- Bias to action, ownership, and an honest and blame free approach to problem solving.
- Communication, negotiation, and influencing skills, with the power to build cross-functional consensus and shared vision.
- Excellent people management skills, with the ability to inspire teams to do the best work of their careers.
- Empathy for the user and a passion for building customer-centric products.
- Entrepreneurial mindset, strengthened by strategic insight.
- Project management skills, and comfort in working on multiple time-sensitive project streams simultaneously.
- A love for food and cooking.
Required experience
- 10+ years in product or growth marketing at fast-scaling start up companies, with at least 5 years experience in an activation, engagement, resurrection product role for a mobile app product.
5+ years experience leading, recruiting and motivating high-performing teams. - Proven experience building growth models from scratch, with a strong understanding of how micro and macro growth loops, reinforced by network effects, work together to deliver compounding growth.
- Extensive hands-on experience conducting product usage, cohort and retention analysis using tools like Amplitude or Mixpanel.
- Deep expertise in user lifecycle management, journey mapping, persona identification, pain statements and user research methodologies.
- Good knowledge of product marketing and merchandising.
Understanding of the technical architecture of complex mobile applications.
Desired skills and experience
- Experience with subscription services and monetization and pricing strategy.
- A history of driving growth from programmatic, large-scale SEO initiatives.
- Experience with content merchandising.
What is it like working at Drop?
We get a lot done by prioritizing well and being effective instead of busy. We care deeply about our customers and the product experiences we provide. We treat each other with respect, speak our minds, and always listen to each other — regardless of function or seniority. We are authentic and humble and trust each other to do a great job. We move and iterate fast, without breaking things. Learn more about our values here.
When we aren’t working, you’ll find us on company retreats, taking lunches in the park, doing yoga in the office, going to whiskey tastings, or cooking for each other.
We offer a competitive compensation package, equity, healthcare, free coffee and snacks, and so much more!
Most importantly, a career at Drop is one that is both rich and rewarding with many opportunities and room for growth. This is truly a unique opportunity to be part of an exceptional team. If you’re up for the challenge, we want to hear from you.
Drop is proud to be an equal opportunities employer, and we are committed to building a diverse and inclusive workplace. We welcome and encourage applications from candidates from a range of national, ethnic or cultural groups. This job description is a guide of the calibre of person we need, but that we also know some skills are transferrable. So if you are an exceptional candidate with mismatching experience, please apply and explain why you would be a great fit for Drop.
