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The Spoon

Daily news and analysis about the food tech revolution

Cana

Cana Unveils Pricing for Molecular Beverage Printer, Gives a Peek Inside

Today Cana, a company building a countertop drink printer that makes nearly any type of beverage, announced pricing for the drink machine, beverage cartridges, and the estimated ship date for the product.

Called the Cana One, the company’s first countertop beverage printer will have a limited time price of $499 for the first 10 thousand orders, after which it will be priced at $799. Customers can reserve a Cana One at the lower price for $99 on the company’s website (the $99 will be applied to the purchase price).

The company will ship everything necessary to make a drink – the sweeteners, alcohol, and the molecular drink cartridges – to the customer’s home. When the Cana One auto-detects that cartridges are getting low, the company will automatically ship them to the customer’s home.

How much the Cana One user pays for ingredients largely depends on consumption. Customers will order drinks and pay anywhere from $0.29 to $2.99 per beverage. The more a customer consumes, the more they pay, and the faster Cana is shipping out replenishment to their doorstep.

Above Left: Current Cana Prototype. Above Right: Cana Design as Presented on Website

The company showed the Cana One off to CNET in advance of today’s announcement. Not surprisingly, the current prototype being shown to press doesn’t quite look (at least on the inside) like the design concept of the Cana One on the company’s website. As you can see above, the sugar and spirits cartridges in the conceptual design on the right are high-polish and are not transparent, as seen in the working prototype on the left. Cana did not show off the molecular ingredient cartridge during the reveal demo this week, but you can see what they suggest it will look like in the conceptual design on the right.

CNET editor Brian Cooley sampled five drinks from the machine – cold brew coffee, two blueberry coolers, a grapefruit sparkler, and a mimosa – all of which took on average about 30 seconds to make. According to Cooley, all the drinks were good but were not exact replicas of the original versions.

One interesting aspect highlighted in the company’s new hero reel on their website is an emphasis on creators. The company will feature recipes from creators on the Cana touchscreen. Since users can create their own recipes, featuring popular recipes from individuals makes sense. However, at this point, it’s unclear how recipes are discovered or how creators will be compensated for their unique mixes.

According to the announcement, the Cana One is expected to ship in early 2023, but with the following caveat: their current ship date is “based on current visibility into its supply chain.” That caveat probably is smart, given the current chaos in worldwide supply chains and the uncertainly brought on in recent weeks due to war in Ukraine.

You can watch the CNET video about the Cana One below:

Podcast: Building The Star Trek Drink Replicator With Cana’s Matt Mahar

This week, Cana came out of stealth and announced their “molecular beverage printer”, a device the company says will be able to create almost any beverage from the same 80 or so flavor compounds.

In our conversation we talk about the development of Cana, drink personalization, the business model, the future of beverages and much more.

I’m glad I had this conversation because I had so many questions which Matt addressed, including:

Will the Cana beverage printer cartridge include alcohol and sweeteners, etc?

One thing I wasn’t entirely clear on from the initial announcement was whether the Cana will make a complete beverage, including alcohol, sweeteners, etc. According to Matt, the answer is yes. The Cana will make complete beverages, no matter if it’s a glass of wine, beer or whatever, complete with alcohol, sweeteners, etc.

Will Cana unlock personalized beverage market?

That’s their plan. I will write more about this later, but it looks like Cana not only will allow you to make whatever unique beverage you want (chocolate peanut butter coffee beer anyone?), but it seems they are also thinking about possibly partnering with drink and culinary creators to unlock special recipe concepts.

Pricing?

They addressed this in their initial posts, but Matt shed additional light on it for me when he said they expect their drinks to be 50% cheaper than anything you get at retail. The discount will be even steeper compared to bar and restaurant pricing.

Matt discusses a lot more details and their plans for the future, so give it a listen! You can also find this episode on Apple Podcasts, Spotify, and wherever you listen to podcasts.

Cana Unveils Molecular Beverage Printer, a ‘Netflix for Drinks’ That Can Make Nearly Any Type of Beverage

In late 2018, food tech entrepreneur and investor Dave Friedberg got together with a few scientists for dinner and drinks and talked about a recent article he had come across. The article detailed a research study that suggested most any beverage is made up almost entirely of water, with only about one percent or so making up a drink’s unique flavor.

It wasn’t long before someone wondered aloud if it would be possible to create a machine that could synthesize nearly any drink.

“Why not just make the Star Trek Replicator and let people print any drink they want, when they want, right in their own home?”

That night the concept for the Cana, a ‘molecular drink printer’, was born.

The device, which one investor describes as a “Netflix for drinks”, uses a single cartridge filled with flavor compounds that Friedberg claims can make a nearly infinite number of drinks: “We know we can print an infinite number of beverages from a few core flavor compounds. We know we can do this across many existing beverage categories — juice, soda, hard seltzer, cocktails, wine, tea, coffee, and beer. Consumer taste testing panels score our printed beverages at the same or better taste levels as commercially available alternatives. Our hardware designs will print beverages quickly and accurately. Our pricing and the footprint of our hardware can yield significant savings and advantages for most households..”

The system is about the size of a toaster and utilizes what the company describes as novel microfluidic liquid dispense technology that combines Cana’s individual flavoring ingredients in a small form factor.

The company was incubated within Friedberg’s Production Board, his investment holding company for ag and food tech businesses. The Production Board has spent $30 million building Cana’s proprietary hardware platform and chemistry system.

In Friedberg’s blog post about Cana, he talks about how this new appliance is part of a larger trend towards decentralized manufacturing.

“Making a molecular beverage printer meant inventing a new kind of supply chain. Provided that the printers can use materials mostly sourced locally (i.e. tap water), we can replace old industrial supply chains with ones that are more nimble and more redundant, moving production to the point of consumption — the home. This new decentralized supply chain would use less energy and less carbon and cost less to operate, sourcing and shipping only the flavor compounds that make up the 1% of each beverage, rather than all the water and packaging.

This great decentralization in food is something I wrote about in 2019, when I talked about how intelligence in food production systems had begun to move towards the edge: In food retail, IT, robotics and digital powered micromanufacturing start to make its way to the different storefronts. In the restaurant space, we’re beginning to see automation and robotics to create hamburgers at the quality a Michelin star chef would make them, only without the chef. And at home, we’re witnessing the emergence of digital technologies used to grow food and prepare food and beverages beyond the capability of the home cook.

Friedberg and the Cana team have smartly positioned their system as a way to create beverages without all the plastic waste, claiming that the machine can print enough drinks to save a family from throwing about a hundred containers a month into the recycle or trash bin.

From here, the company plans to move the Cana into full production. While they aren’t yet releasing pricing, Cana says their machine and the ingredients will be more affordable than buying the drinks in containers. The company says they will have more information on pricing and the initial design in the coming months.

Stay tuned…

Image Credit: Cana Technology