Close Ad

The Spoon

Daily news and analysis about the food tech revolution

Viome

Report: How Microbiome and DNA-based Personalized Nutrition Will Change the Way We Eat (Spoon Plus)

The “first wave” of personalized nutrition is already here. These are companies that use data from wearable devices to track consumers’ weight, exercise quantities, temperature and other factors that can shape food and beverage suggestions.

The next step, or “second wave,” on the evolutionary path of personalized nutrition will get even more granular in terms of the information about each individual that services can pull and analyze. Instead of drawing on data from wearables, third-party companies will use information gathered from inside individual bodies, either from gut microbes or DNA sequences. Using this data, companies will be able to create truly personalized diet plans driven by lab results and deep analysis, instead of the more generalized metrics that are available through wearables. These second-wave services can create meal journeys that are absolutely unique to each individual based not on of general trends or self-reported data but actual biology.

This report will examine the biomarker-driven, personalized nutrition landscape. It will examine key drivers, market players, opportunities and challenges, and make forward-looking predictions about what this market will look like over the next 12 months, 5 years and 10 years.

Companies profiled in this report include Viome, Sun Genomics, Genopalate, DNANudge, DayTwo and Nylos.

This research report is exclusive for Spoon Plus members. You can learn more about Spoon Plus here.

Viome’s CTO on why Gut Microbes plus AI can Reveal Perfect Diet

For all of us trying to eat healthier — especially those who are battling a chronic disease — figuring out exactly how certain foods will affect your body is critical. That’s what Viome is trying to help people determine. The startup examines your microbiome to create personalized dining recommendations (and recipes) featuring foods that are an ideal fit for your biology.

We’re pretty fascinated by the whole concept of microbiome-based eating, so invited Guru Banavar, the CTO of Viome, to speak at The Spoon’s Customize event in New York on February 27. If you want to join us (you should!) there are only a few tickets left, so get on it! (Use code SPOON15 to get 15 percent off.)

To give you a taste of what’s to come, we asked Banavar a few questions about microbiome-driven eating, his time learning about AI with IBM Watson, and the biggest challenges for selling personal nutrition.

This interview has been edited for grammar and clarity,

Tell us a little bit about what Viome does.
Viome is on a mission to help people take control of their health and ultimately prevent and reverse chronic disease. We do this by understanding people’s biology on a molecular level, especially in their gut microbiome, using our proprietary metatranscriptomics technology combined with powerful AI-driven analysis to deliver them personalized insights and recommendations.

What’s the difference between personalized nutrition based on your microbiome (gut bacteria), and personalized nutrition based on your DNA?
Our microbial genome is between 2 to 20 million microbial genes, making our genetic material 99% microbial. This means that to fully understand the human body we must start by collecting data and analyzing the gut microbiome – the richest source of our microbes.  

Therefore, the first difference is that DNA tests only look at DNA (your genes), which never change throughout your life — even if you develop a chronic disease. We at Viome look at RNA (gene expression, or what your genes are actually doing within your body) which is dynamic and changes all the time. It’s a better indicator of overall wellness and chronic disease. Since any two humans share [more than] 99 percent the same DNA, but only about 5 percent of the same microbial DNA,  each person’s microbiome is incredibly unique — what works for you may not work for me.

In the past you’ve worked for a long time at IBM Watson. How do you think your AI experience has helped in the personalized nutrition field?
I was involved in solving a wide variety of problems from different industries at IBM Watson, so I quickly learned that AI is not one thing but really a toolbox of many techniques that you need to put together depending on the problem you’re solving.  Personalized nutrition based on molecular data is a very challenging field, and I brought my experience with the full range of AI tools & techniques to get the fastest and the most effective solution.

Viome currently recommends diets and recipes. Do you see it ever working in tandem with foodservice or grocery?
We already see many of our customers reporting that they use their Viome app in the grocery store, when they are choosing foods and supplements online or when they are selecting from restaurant menus. As we build new services within our app we are looking to make this frictionless, and we are in early stage discussions with a number of large grocery retailers and international food companies…. watch this space!

What do you think is the biggest challenge for personalized nutrition?
We have actually found that once people understand the technology, take the test, they see amazing results, so our job is less about acceptance and more about awareness and inspiration.

The science around personalized nutrition is advancing rapidly with multiple new papers published every day, especially connecting the microbiome and chronic diseases like Diabetes, Obesity, IBS, Parkinson’s, Alzheimers and Cancer. Our world class science team is working with partners like the Mayo Clinic, Kaiser, United Healthcare and GSK, among others, to not only keep on top of the science but advance it through clinical studies and trials. Not all companies who give personalized nutrition recommendations with the same depth of scientific rigor and understanding, so education is important.

Banavar will be speaking about microbiome-driven personalized nutrition along with the CEO of Sun Genomics at Customize! Don’t miss out — use code SPOON15 to get 15 percent off your ticket now, before they’re gone.

SKS 2019: Naveen Jain Thinks We’re 5 Years Away from Making Sickness Optional

Back in 2010, entrepreneur Naveen Jain co-founded Moon Express, a privately held company gunning for the Moon. “When you have literally taken the moon shot, what do you do for an encore?” he asked the audience at the Smart Kitchen Summit 2019.

For Jain, the answer was, tackle healthcare. (No big, right?) To do so, he started personalized nutrition company Viome in 2016. Last week Jain told SKS attendees that he believes we’re just five years away from making sickness “optional.”

If you want to hear Jain’s vision for curing some of society’s most persistent diseases, you can watch the video of his conversation with moderator Brian Frank at SKS 2019 below. But for you impatient folks out there, the (very) short solution to curing chronic disease is to eat better.

Easier said than done, of course. You may think you know what “eating healthy” means — greens, lean proteins, etc. — but as Jain says, “What is healthy for one person is actually maybe toxic for someone else.”

Jain gives an inspiring argument for why we should all take a much closer look at what’s going on in our gut, and why personalized nutrition could help make disease a thing of the past. Check out the video below to hear why and keep an eye out for more content from SKS 2019 coming your way!

SKS 2019: The Power of Personalized Nutrition

Naveen Jain Says for Perfectly Personalized Food, Trust Your Gut. Literally

What if the food you ate could not only help you feel better and lose (or gain) weight, but also cure chronic health conditions, make you more alert, or even clear up your skin?

That’s exactly what personalized nutrition company Viome is trying to do. Viome’s CEO Naveen Jain will be onstage at the Smart Kitchen Summit {SKS} next week to talk about biomapping your menu and the power of personalized diets.

We spoke with Jain recently to learn more about how he’s trying to reinvent individual nutrition, starting with the gut. Read a little teaser about our conversation on Viome’s capabilities below, and be sure to get your tickets to SKS (there’s only a few left!) to hear him talk about the future of nutrition and personalization onstage.

You might not know it, but there are over 40 trillion microbes currently living in our gut. These microbes help us break down food and absorb nutrition, but, as living organisms, they differ person to person. So why isn’t the food we eat attuned to our specific gut microbe breakdown?

Jain thinks it should be. “We understand the human body at a biochemical level,” Jain told me. “Everything in your body is so personalized. That’s why we should change healthcare from the ‘one size fits all’ model.”

That’s why he created Viome, which uses an individual’s stool sample to check out what the microbes in their gut are doing. Based off of that data, the company can tell them which foods are good for them (and why)‚ which ones are not so good, and can also recommend dietary enzymes to help stabilize your gut or facilitate weight loss.

Viome used to be limited to analysis and supplements, but a few months ago the company acquired personalized nutrition company Habit. Jain said that they’re using Habit to add integrated recipes and meal planning into the Viome platform. Though it’s added new services, Viome has also gotten a lot more affordable. When it first launched in 2016 its test cost $400 — now it’s under half that.

All of this goes to show that personalized nutrition is getting more accessible, relevant, and better about pinpointing exactly how individuals should eat to meet their health goals. Is it the future of eating? It very well could be. The best way to find out is to join us at SKS as Jain and others do a deep dive into the potential power of personalized eating. We’ll see you there!

Viome Raised $25M for its Microbiome-based Dietary Guide Platform

Speaking with Viome CEO, Naveen Jain, it’s not hard to understand how investors, Salesforce’s Marc Benioff and Khosla Ventures among them, handed Viome a fresh round of $25 million in funding last week.

During our chat by phone, Jain was animated, proclaiming that it was a big week for him not because his company has now raised $45.5 million (and wants to raise $100 million in this Series B round) but because life is, in his words, “amazing!” and his company was working to make becoming sick a choice.

The company does this by collecting a stool sample from you (which you mail in) and running it through its software platform to analyze what microbes in your gut are doing to the food you eat. How your microbiome is treating your food can indicate what diseases you might be susceptible to, according to Jain. From there Viome applies AI to its findings to develop individualized dietary guidelines. Viome says there is no universal diet. Spinach, for example, might not be healthy for everyone because of the way your body processes it. By doing all this, Jain and company claim, Viome can help people avoid getting diseases like diabetes, or irritable bowel syndrome or even insomnia and depression.

The company’s claims and services aren’t without skeptics, even Jain himself has a controversial past. But that evidently didn’t keep investors at bay, and Jain says that Viome has a dozen clinical trials with various universities, labs and hospital networks to show the efficacy of his company’s service.

Viome has been on a bit of a roll this year. Back in February, the company acquired personalized nutrition service, Habit, from Campbell’s (terms were not disclosed). Habit’s original business was creating personalized recipes based on a person’s biomarkers. These types of personalized recipes, according to Jain, were a natural fit for Viome. In addition to recommending specific foods based on the biome, the company could recommend whole meals. Though Jain didn’t bring it up, it’s not hard to see Viome taking it one step further in selling personalized meal kits to people at some point.

But first, Jain said the biggest challenge for his company is generating awareness. He said the new money will go towards acquiring new customers, which will in turn provide more data that will make its service more useful. Additionally, Jain said Viome is working on a new type of test that only requires a finger prick of blood. This, by an unfortunate bit of timing, sounds a lot like Theranos.

Applying technology to your microbiome is definitely a trend. Other players in the space include uBiome, Day Two and Second Genome. Whether or not all of these solutions actually work and are something to get as excited as Jain about, remains to be seen.

Is Personalized Nutrition Losing its Shine as Industry Star Grimmer Rides Off on a Harley?

Breaking news: In one of the craziest pivots of all time, Harley-Davidson announced today it would diversify from its core business of making iconic motorcycles to launch a product line of personalized beef and pork jerky products based on an individual’s microbiome.

Just kidding.

But I have to admit, when I read the headline that Neil Grimmer, the food industry star who sold his first startup to Campbell’s and became perhaps the most well-known face in the personalized nutrition space with his second in Habit, was leaving the food business to become the President of Harley-Davidson brand, I did a double take.

I mean, a hog business would make sense, but The Hog business?

From yesterday’s press release:

Harley-Davidson announced today that Neil Grimmer will join the company’s leadership team as President, Harley-Davidson Brand.

As Harley’s first-ever brand president, Grimmer will evolve the brand to support the company’s strategy to build the next generation of Harley-Davidson riders globally. As the company expands into new segments and new geographies and seeks to inspire diverse, new riders around the globe, he will be responsible for all aspects of the Harley-Davidson brand including product planning, marketing, retail, apparel and communications.

While the news is a surprise given Grimmer’s high profile in food and, more specifically, personalized food, it’s not surprising given the context of recent developments with Habit and Campbell Soup, Habit’s main shareholder.

In February, Campbell’s divested itself of Habit when it sold the company to Viome, a startup that uses AI to analyze a person’s microbiome.  While Habit’s at-home test-kit doesn’t currently analyze the microbiome, it looks like that’s part of the plan as the company is integrated with Viome.  Here’s a quote from Grimmer about the transaction:

“With the advent of big data and computational biology, I believe it’s possible to provide everyone in this country and around the world a personalized blueprint to achieve their health and wellness goals,” says Habit’s Founder and CEO, Neil Grimmer. “Viome analyzes the gut microbiome at a molecular level with advanced technology from the Los Alamos National Lab, which is a great competitive advantage and great foundation for creating the ultimate whole-body nutrition solution.”

So, is this move by Grimmer (and Campbell’s) a sign the once white hot personalized food space has lost its shine?

Not really. If anything, Grimmer’s departure seem more to do with Campbell’s struggles and changes at Habit than anything. Over the past year, the old-school soup brand got more old-school as it started to sell off its more experimental businesses in a retrenchment back to its core soup and snacks business. At the same time, Habit pulled back from its original push into creating and delivering personalized meals based on a person’s specific nutritional profile to simply creating personalized meal plans.

And with Campbell’s selling off Habit, it’s not that surprising a fast-riser like Grimmer would want to try something new. The biggest surprise it he’s leaving food since he’s spent the majority of his career there, but the reality is Grimmer’s built a name as an out-of-the-box thinker and charismatic leader, traits that he could no doubt transfer to a new industry.

Unless, of course, Harley really is planning on that new microbiome friendly jerky.

You can see Grimmer’s talk about the future of personalized nutrition in the consumer kitchen from the Smart Kitchen Summit here.