As the virtual restaurant and ghost kitchen business has struggled for much of the past year, proponents pointed to the success of MrBeast Burger, a virtual restaurant chain started by the YouTube star that expanded to over 300 contracted restaurants and included some physical restaurants. But now it looks like the creator behind the virtual…
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In collaboration between TechTable and Vita Vera Ventures, we are pleased to share an updated 2023 Restaurant Tech Ecosystem map. We all saw that the pandemic brought a wave of experimentation in the restaurant tech space, but we also know that tech-driven change is not always linear. In early 2022, we made bold predictions about…
What if you could digitally record the best chefs in the world as they make their culinary masterpieces? And what if you took that knowledge and encoded it into software that enabled everyday kitchen workers across the globe to recreate these dishes without specialized training? That’s the idea behind CloudChef, a new company that wants…
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For Dallas chef Lori Moore, operating her new business, Vspot, out of what is commonly called a “ghost kitchen” is no figment of anyone’s imagination. Her vegan-inspired menu evolved from her fanciful passion for food, but Lori’s lunch and dinner spot is the result of years of training, hard work, and planning. In her case,…
Who is responsible when something goes wrong with delivery? A succinct-yet-apt answer to that question recently came from fast casual chain Wow Bao’s President and CEO Geoff Alexander, who spoke at The Spoon’s Restaurant Tech Summit this week: “As the restaurant brand, you are always blamed.” If you’ve ordered via third-party delivery with any frequency,…
This following a guest post from Warren Tseng, a long-time operator, investor and advisor in the restaurant and ghost kitchen industries (full bio below). The food industry has managed to squeeze about 10 years of innovation into just 18 months thanks to the pandemic. This in turn has given rise to a variety of ghost…
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Those with an eye on restaurant tech may remember that this time a year ago, Euromonitor predicted that the ghost kitchen market would be worth $1 trillion by 2030. That’s an enormous number to pin on what was then still quite a nascent sector. But Michael Schaefer, the Euromonitor analyst who made that prediction, wasn’t…
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Kitchen United (KU) will expand its ghost kitchen network to include Kroger locations thanks to a just-announced partnership between KU and the grocery retailer. KU kitchens will be located at various Kroger locations, the first of these being at a Ralphs in Los Angeles slated to open this fall. Participating Kroger stores will house a…
Hosted Kitchens, an Ireland-based network of ghost kitchens, announced today that it has raised a €1.25 million (~$1.48M USD) Seed round of funding. In a message sent to The Spoon, Hosted Kitchens CEO Sean Murray said the round was funded by Irish private investors. As its name suggests, Hosted Kitchens builds out multi-kitchen properties and…
This is the web version of our newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry. Here at The Spoon, we’re up to our elbows in prep-work for the upcoming Restaurant Tech Summit, which is right around the corner (August 17). The daylong virtual event will feature restaurant owners…
DoorDash has launched a new location of its ghost kitchen operation, the company announced today via a press release sent to The Spoon. DoorDash Kitchens San Jose will house six different restaurant concepts from both nationally known restaurants and those from the San Francisco Bay Area. This is the second DoorDash Kitchens location. DoorDash launched…
It looks like Gopuff, which is best known for ’round the clock, half-hour grocery delivery, is expanding into the ghost kitchen business. According to HNGRY (subscription required), Gopuff is hiring more than 100 cooks, managers in states across the country including Arizona, Texas, Florida and Pennsylvania to be a part of its new ghost kitchen…