Category: Virtual Restaurants
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Here at The Spoon, we’ve covered hundreds of restaurant operators over the past half-decade, in part because we love restaurants and restaurant tech, but mostly because restaurant operators are some of the most creative and hard-working entrepreneurs in the food business. The truth is they have to be. There’s no business changing faster than the…
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What is Amazon up to now? That was my first thought upon reading a LinkedIn update from Nick Avedesian, a longtime ghost kitchen and virtual food hall executive (and a speaker at The Spoon’s ghost kitchen virtual event in 2020). According to Avedesian, he has just taken a new position at Amazon titled Senior Program…
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This week, James Donaldson, known online as MrBeast, sued Virtual Dining Concepts, the company behind his virtual restaurant brand. In the lawsuit, MrBeast and his legal team claim that “Virtual Dining Concepts was more focused on rapidly expanding the business as a way to pitch the virtual restaurant model to other celebrities for its own…
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Wonder, the food delivery startup made famous by its original model that used customized delivery vans, has launched a membership program called Wonder+ the Spoon has learned. The new program, which costs $7.99 monthly, entitles members to free delivery with no minimum order value. Wonder+ also entitles members to prioritized delivery or pickup via a…
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As the virtual restaurant and ghost kitchen business has struggled for much of the past year, proponents pointed to the success of MrBeast Burger, a virtual restaurant chain started by the YouTube star that expanded to over 300 contracted restaurants and included some physical restaurants. But now it looks like the creator behind the virtual…
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In collaboration between TechTable and Vita Vera Ventures, we are pleased to share an updated 2023 Restaurant Tech Ecosystem map. We all saw that the pandemic brought a wave of experimentation in the restaurant tech space, but we also know that tech-driven change is not always linear. In early 2022, we made bold predictions about…
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OneRare, the first dedicated food metaverse platform just announced a collaboration with LA-based Honeybee Burger to make plant-based food “more desirable, accessible and available everywhere.” The vegan burger, founded by former Wall Street execs, is considered a mini-chain in Southern California but has grown in popularity alongside the plant-based movement and is planning to open…
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This week I spoke with Alex Canter, the CEO and a co-founder of virtual restaurant company Nextbite, to hear his perspective on what 2022 holds for virtual kitchens and restaurants. Nextbite, based in Denver, Colorado, uses a host kitchen model where it licenses a portfolio of delivery-only restaurant brands to restaurants with excess kitchen capacity.…
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REEF Technology, an operator of ghost kitchens and proximity hubs, announced it has acquired 2ndKitchen, a provider of turnkey food service to hotels, offices, buildings, and other hospitality businesses. REEF and 2ndKitchen will combine their businesses under the REEF brand and will operate under REEF’s Hospitality division. The terms of the deal were not disclosed.…
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Today Marc Lore, the ex-CEO of Walmart.com and founder of Jet.com, formally announced the launch of Wonder, a ghost kitchen-driven delivery brand powered by high-profile chef recipes and cook-en-route delivery vans. The company currently is delivering food to four cities in Union County in northern New Jersey and has plans to expand to New York…
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Want to have your own Talladega night at home with some food straight from the track? Good news: You can now scarf down a Tallamento Dogwich or Daytona Speedway Firecracker Dog while watching Kyle Larson race around the track on your TV by ordering from the new NASCAR virtual restaurant through the DoorDash, a new…
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