Category: Virtual Reality
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This week, Amazon announced a new platform called Amazon Anywhere that enables the discovery and purchase of physical products from within virtual environments such as virtual and augmented reality and video games. The platform, which the company showed off through an integration with an augmented reality pet game called Peridot (from the same company that…
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After seeing Mark Ronson’s “Watch the Sound” series on music, my 10-year-old son is now very into drum machines and beats. And while he would love a vintage Roland TR 808 to kick off his burgeoning music career, I think instead I’ll get him a box of Reese’s Puffs cereal. Not that I think a…
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This is the web version of our weekly restaurant tech newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry. Virtual food hall, meet the augmented-reality restaurant menu. You’ll soon be best friends. Hear me out. Over these last few weeks, multiple news bites around virtual food halls have surfaced.…
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Among the countless ways COVID is altering the meal journey is the humble menu. Gone are the germy, reusable laminated menus of the past, and while single-use paper menus are a cheap stopgap, the whole experience will move to our mobile phones. There’s a problem with ordering through mobile menus, though: they aren’t very enticing.…
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I’ve been on a diet since the beginning of the year. It’s nothing crazy, just trying to cut out a lot of sugar and carbs. This involves more time at the grocery store because I have to read the label and inspect the nutrition facts on every item before I buy it. So I was…
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It would be easy to dismiss virtual reality (VR) as something that won’t impact what and how we eat, especially since, you know, virtual eating won’t fill a physical stomach. But there’s actually a lot going on in VR that is transforming our relationship with food. I started thinking about this after reading a study…
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There’s no denying that we live in an age of curated images, where every Instagram photo is cropped, edited, and put through a filter before it’s sent into the stratosphere. Kabaq, one of the 13 companies pitching at the Startup Showcase for the Smart Kitchen Summit (SKS) this October, is leveraging virtual and augmented reality (VR and…
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Part chef, part entrepreneur, all innovator, Jenny Dorsey has become to go-to expert in the intersection of augmented and virtual reality. When Smart Kitchen Summit founder Michael Wolf spoke with her on our podcast last year, he called her “foremost authority on the nexus point between AR/VR and food.” So of course we invited Dorsey…
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While the name “Coolhobo” might conjure up an image of an old-timey drifter with a bindle and a sweet leather jacket, it’s actually a slight mispronunciation of the Chinese word for “carrot” (胡萝卜). Based in Shenzen, China, Coolhobo is an early-stage startup that does augmented reality shopping and is aimed at Chinese Millennials. Though it…
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Ever since I saw Chewie and CP30 playing hologram chess in Star Wars as a kid, I’ve been intrigued by the idea of creating virtual images and worlds. A generation later, I more fascinated than ever by what we now call augmented and virtual reality. I’m especially intrigued about where these new technologies intersect with…
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Robots are playing an increasingly large role in restaurants, in fact they are expected to become mainstream there by 2025. Right now, the robot’s roll is mostly for mundane repetitive tasks, with the more artful bits of cooking still done by humans. There are a lot of reasons robots are relegated to menial tasks, and…
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Amazon released augmented reality (AR) capabilities through its iOS app yesterday that allow consumers to place virtual versions of objects in real world settings through their phones. The number of products you can place is currently limited, but there is a Kitchen category where you can preview how virtual wares will look on your countertops…
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