Category: The New CPG
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Meal kit company Home Chef announced today it is partnering with Impossible Foods to offer the latter’s plant-based burgers in its kits. This is the first time Impossible has shown up in the meal kit realm, and it comes at a point when consumer demand for plant-based meat is rapidly growing. Home Chef will offer…
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Spirits company Diageo, best known for the Johnnie Walker, Guinness, and Smirnoff brands, announced this week that it’s created the world’s first plastic-free, paper-based bottle. Along with Monday’s announcement, Diageo also said it has partnered with venture management firm Pilot Lite to launch a sustainable packaging tech company called Puplex Limited. First, the bottle. Puplex…
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Purple Carrot, best known for its plant-based meal kit subscription service, is getting into the retail game. The company today announced the launch of a line of frozen, single-serve meals that are now available at Whole Foods stores in the U.S. Like the rest of Purple Carrot’s offerings, the meals are 100 percent plant based…
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Beyond Meat continues its expansion in China, this time into the retail sector. The company is bringing its Beyond Burgers to Alibaba’s Heme supermarkets, first in Shanghai, then elsewhere in the country later this year, according to TechCrunch. Beyond debuted in China earlier this year with a Starbucks partnership, selling its plant-based meat products in…
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Investing in consumer brands can be tough. Not only do these startups need to navigate numerous channels to market and face competition from large corporate multinationals, but they’re also faced with having to build brand awareness with limited resources with what are almost always fickle consumers. But the rewards can be enormous for those that…
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JBS-owned Planterra Foods announced this week it will launch its first Ozo product on grocery stores shelves in June, and will also make them available direct to consumers via its e-commerce site. To start, the brand will launch its burgers (two-4 oz patties), its Ground product (12 oz), and Mexican-Seasoned Ground (12 oz). Colorado-based Planterra…
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Whether it’s for sustainability reasons or those related to health, more folks nowadays are looking for alternatives to animal-based dairy. Oat milk, chickpea milk, almond milk, and others have all made strides in the alt-dairy market, and now they have a new competitor: barley milk. Plant-based dairy company Take Two Foods just launched its “Barleymilk”…
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“Any useful statement about the future should at first seem ridiculous.” So said Max Elder, Research Director at Food Futures Lab for the Institute for the Future. Elder joined The Spoon yesterday for a virtual workshop on how to think like a food futurist during these uncertain times, and he had a wealth of tools…
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Japanese plant-based meat startup DAIZ raised a $6 million Series A round in the second half of May. According to a DAIZ press release, the round included participation from the Fisheries Growth Industrialization Support Organization fund and Mitsubishi UFJ Capital. The $6 million figure marks DAIZ’s total funding to date. While the actual funding was…
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Sticking to a diet — or avoiding an allergen — is hard enough without having to worry about potentially hidden ingredients in grocery products. Does that jerky have soy in it, or do those potato chips actually contain dairy? One startup is trying to make grocery shopping more transparent and personalized. Tastermonial is a new…
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InFarm is bringing its in-store vertical farming systems to Empire supermarkets across Canada, according to a press release from Empire. The partnership will launch this coming spring and put InFarms’s high-tech farm pods in stores across that country, including at Empire subsidiaries Sobeys, Thrifty Foods, and Safeway Canada. Berlin-based InFarm, which raised $100 million in…
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People have always wanted personalization in their products and services. That much was said multiple times last week at Customize, The Spoon’s daylong summit on food personalization. Event attendees and panelists alike also agreed that technology has increased our expectations around what personalization can even be when it comes to our food. Getting your name…
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